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Current situation and Prospect Analysis of laser holographic anti counterfeiting Market
Reading:3998     Date:2017-11-23
Laser holographic technology plays a small part in all the current laser technology applications, but holographic technology is closely related to our lives, such as medicine, food, light industrial products, cosmetics, Bank Securities and other anti-counterfeiting trademarks, better three-dimensional holographic images, three-dimensional movies, VR, AR, exhibition, and so on, while in the military. Reconnaissance, scientific research and other aspects also have important applications. As laser holographic anti-counterfeiting enterprises announce their own financial statements, OFweek laser network will explain and analyze the general situation of this industry.

Laser anti-counterfeiting is also called laser holographic anti-counterfeiting. Its technology includes laser holographic image anti-counterfeiting, encrypted laser holographic image anti-counterfeiting and laser lithography anti-counterfeiting. The main products are anti-counterfeiting film and anti-counterfeiting paper. The anti-counterfeiting film can be divided into laser holographic anti-counterfeiting transfer film and composite film. The anti-counterfeiting paper can be divided into laser holographic anti-counterfeiting transfer paper and composite film card.

The upstream raw materials of laser holographic anti-counterfeiting film are original film, base paper and coating, among which the original film and base paper account for a higher proportion of production costs. The original membrane is a petrochemical product, which is relatively affected by international oil prices. Pulp is the basic raw material of the paper industry, but the lack of forest resources has led to a large number of pulp imports in China. Therefore, the global oil, pulp prices and supply and demand changes affect the purchase price of raw materials, such as film, base paper, and then affect the cost of manufacturing holographic anti-counterfeiting products.

The downstream of laser holographic anti-counterfeiting film includes public security, anti-counterfeiting, packaging materials, new energy and other fields, of which the packaging materials market is the largest, the demand is the strongest, the impact is the most significant. For cigarette, wine, cosmetics, drugs, food and other consumer goods manufacturers, in order to cope with the increasingly fierce market competition, product packaging design also needs more and more attention. Beautiful and colorful packaging can attract customers, stimulate customers'desire to buy, and promote the sale of products. At the same time, enterprises can also print all kinds of complex patterns and photochromic information in the packaging to enhance the anti-counterfeiting performance of products. In addition, using holographic optical anti-counterfeiting products manufacturing technology in new energy, new materials and other fields, the formation of nano-deep-grain structure on the surface of solar cells can reduce reflection and improve energy conversion efficiency.

Based on this downstream background, more and more products choose laser holographic packaging instead of the original ordinary packaging, other holographic optical anti-counterfeiting products manufacturing industry will rapidly expand the market. With the increasing market demand and expanding application fields, the upgrade of downstream packaging materials will provide a broader development space for holographic optical anti-counterfeiting products manufacturers in the next few years.

Since the first generation of laser holographic anti-counterfeiting technology was born in the 1970s, after decades of development, laser holographic anti-counterfeiting technology has been upgraded to the fourth generation. Laser embossed hologram series produced by the fourth generation technology is a high-tech product which combines technology with art. At present, it is mainly used for anti-counterfeiting labeling, anti-counterfeiting packaging and anti-counterfeiting labels of identity cards, credit cards, passports, currency, important documents, etc. Laser holographic anti-counterfeiting technology in China started late, but in recent years in the production and use of great breakthroughs. It has been accepted by more and more enterprises that applying anti-counterfeiting trademark, protecting enterprise products, applying anti-counterfeiting materials and improving product grade.
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